What is Anact?
We are founded on the belief we are all equal and are all deserving of a good life. This conviction flows through everything we do.
Our people-first philosophy has led us to challenge an industry ripe for positive change. Our founder, Brianna Kilcullen, an industry veteran, has seen first-hand the ethical dilemmas that exist in the textile industry. By sharing these typically unknown realities and providing a positive solution, we create good for everyone.
What is our solution? Towels. Towels are a universal need. Together, we have the power to transform lives and entire industries with this one simple product.
Sustainability without the sacrifice. Our towels—the only product like them on the market—have the highest performance features and are made completely from the Earth’s natural resources. These clean and cozy towels are good for everyone—from the farmer to the garment worker to the baby who is swaddled in them after his or her bath. They are good for the planet, too.
How? By using the Earth’s resources to solve everyday problems, we create a better future for all. Your global impact score is included with every purchase, so you can see first-hand how you make a difference.
Anact. Better for all people and the planet.
What is Anact's logo?
The Anact logo is symbolic of going against the grain and standing up for what is right even when it's uncomfortable. We wanted to achieve that by illustrating a graphic that showcases the letter A for Anact with two white lines that form the A representing simple acts that create ripples and a wave that create positive impact.
Who founded Anact?
Brianna Kilcullen is the founder of Anact, a sustainability consultant and hemp hustler. Anact is short for “an act”. The simple act of taking action and creating positive impact. Brianna’s simple act was to create a sustainable towel made out of hemp and organic cotton that is better for ALL people and the planet. In 2019, she helped legalize hemp in Florida while launching Anact. Prior to starting Anact, she worked in the apparel industry for prAna, a subsidiary of Columbia Sportswear and Under Armour. She has traveled to over 40+ countries and has worked in factories on almost every continent. She was Under Armour’s first ever full-time sustainability employee based out of Baltimore, MD. She graduated from The George Washington University International Business program and is an avid traveler and dual citizen in Ireland and the United States that welcomes conversations around the 17 UN Sustainable Development Goals, Africa and her favorite Chance the Rapper song (it’s ever evolving).
"For a long time, I thought the most impactful way to implement sustainability initiatives in the textile industry was by working in sustainability roles in some of the largest brands on the planet. It wasn't until 2016 presidential election that I came to the conclusion that thinking consciously and mindfully and building a business that was financially profitable where you applied a sustainable mindset to being a business owner was the right decision for me to create the most impact.
Anact was created because it was a piece that lived inside of me. An activist who takes charge and advocates for those who don't have a voice (including the planet) regardless of what is trendy at the moment but because it's the right thing to do. Anact is more than a sustainable brand. It's a movement. It's a community that represents the activists inside all of us fighting for the change that we want to see in the world. It's a safe harbor for us to retreat to when we get tired (because we inevitably do) and can connect with others fighting the good fight knowing that there is more that connects us than separates us in this world.
Anact's act is activism within the textile industry. Taking responsibility for the linear and socially and environmentally harmful impacts by creating products like the Anact towel that are made out of natural plant fibers, designed with end of life in mind and represent creating textile supply chains that are built local to the markets we sell to and with innovation and automation that eliminates the archaic industrial practices currently in place in countries with low or no labor and environmental laws.
I believe that businesses within the textile industry will have one of the biggest responsibilities to combat the climate crisis. I won’t sell you anything I don’t use or wouldn’t buy myself. At the end of the day, we are here to build products and a movement because the climate crisis and the lack of Patagonia-esque brands in the textile space demands it of us." - Brianna Kilcullen
Our goal is to disrupt the textile industry and show that you can be sustainable without a sacrifice. We want to design products for end of life and close the loop on ever product we sell. We believe that by showing the increasing demand for sustainable products, (especially those made out of hemp) that we can create jobs for U.S. farmers to grow hemp and manufacture here in the United States. We believe in manufacturing locally to the markets you sell to even if that is around the world.
Why do we want to bring hemp to the U.S.?
Cotton uses around 50% more water to grow than hemp, and is considered one of the dirtiest crops meaning that it requires many pesticides, insecticides, and herbicides to grow. Hemp is a weed, and so it not only requires little water, pesticides, insecticides and herbicides to grow. Hemp is also biostatic, meaning it resists the growth of bacteria, which makes it an environmentally sustainable and healthy option for you, the farmer and the planet. The textile industry is one of the biggest contributors to the climate crisis and we believe that by using natural plant fibers and creating innovative supply chain infrastructure as close as possible to the markets we sell to that we can do our part in reversing climate change.