What Makes Textiles Eco-Friendly?

Posted by Brianna Kilcullen on

So you’re wanting to make more eco-friendly and sustainable purchases, and a good area to start is through home goods. You hop onto Google to see what your options are in terms of towels, and you’re inundated with articles about different eco-friendly fabrics. But what makes a fabric or textile eco friendly and why should textiles be eco-friendly?

There are many amazing documentaries about the textile industry, we suggest “The True Cost” to wet your palette. Many people don’t know that the textile industry is one of the largest contributors to the climate crisis. By supporting sustainable home goods brands and fashion brands and voting with your dollar - you can be part of the change!

We digress. Back to textiles - what makes them eco-friendly? The main requirements are: 

  1. They’re sustainable to grow

  2. Available in nature

  3. The raw materials do not use a large amount of chemicals or toxins in the form of pesticides to cultivate. 

  4. The manufacturing process can be both sustainable and eco-friendly. 

For example, when synthetic fibers are made, typically there’s a plethora of different chemicals used and emitted into the environment due to the fact that they need to be treated in several stages to create fabric for clothing, towels etc. 
There are a variety of newer fabric blends being made that are designed with end of life in mind, which makes them more sustainable and close the manufacturing and production loop in the long run. These include hemp, wool, organic cotton, soy silk, bamboo fabric (careful this one comes with a few exceptions check out our blog article on this here. ), jute, and corn fiber. The most popular that are associated with being environmentally friendly and often found in the mass market are bamboo, organic cotton and some hemp blends. 

Bamboo is an amazing plant, but consumers need to be mindful of the type of bamboo fabric they’re contemplating on buying, especially if they are trying to make a sustainable and environmentally friendly purchase. Most bamboo fabrics are really made out of rayon, which requires a lot of different chemical treatments and loses many  of its natural components by the time it’s ready  for consumption. Also, these different chemical treatments can be  emitted into the air and water which are huge contaminants. It’s very important to make sure that the bamboo fabric you’re about to purchase was naturally treated and ethically sourced. 

At Anact, we decided to use a unique blend of hemp and organic cotton, because through our research we found that this blend was the most ethically sourced, cultivated, durable and sustainably made. The research that we based this off of is the Higg Material Sustainability Index (MSI) which was started by Nike and later adopted by the Outdoor Industry Association. 

The use of both hemp and organic cotton ensures your towels will stay soft, last forever and still have hemp’s natural biostatic properties which makes them cleaner and less prone to bacteria growth.

We truly believe that hemp is the future of sustainability not just in the textile industry.

If you’re interested in learning more about hemp fabrics, check out our blog article here. 

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Don’t Get Bamboozled By Bamboo

Posted by Brianna Kilcullen on

When you search eco-friendly towels on google, you’ll get a list of different eco-friendly alternatives and options. A super vogue and common fabric that is used in different home products such as clothing, bed sheets, towels etc is bamboo. 
But for those who prioritize eco-friendly and sustainable products, is bamboo a good option?

The answer is yes - and no. It really depends on what you define as sustainable and what you prioritize. 

Here’s the quick rundown of three important points regarding bamboo fabrics and sustainability: 


  1. Bamboo uses less water than traditional natural fibers: Bamboo traditionally takes less water to grow than other natural fibers. However, compared to hemp for example, it still uses a significant amount of water to grow. It depends on how important water conservation is to you when choosing a sustainable and eco-friendly fabric for your towels. 

  2. Most bamboo fabrics on the market are a form of rayon: This essentially means that it isn’t a super natural fiber because the manufacturing process is intensive and involves a lot of harmful and intensive chemicals. Not only does this mean your bamboo fabric product might have residual chemicals that you now wear and use, but those chemicals were also emitted into the air and environment. 

However, this point really is specific to the brand. If the brand uses lyocell bamboo then it is a much more sustainable alternative. Bamboo is definitely a step up from traditional polyester or non-organic and sustainably grown cotton. This point isn’t meant to slander bamboo fabrics, but rather, just emphasize the importance of doing your research when it comes to what type of bamboo the brand uses and their manufacturing process. There are some amazing brands that utilize bamboo in a sustainable way for home furnishings and decor. 

We have another article outlining more differences between bamboo towels that are currently available on the market and how they differ from our hemp + organic cotton blend Anact towels. You can read it here

If you’re looking for a more sustainable and eco-friendly fabric option for your towel purchase, check out our hemp + organic cotton blend towels that on average save 526 days of water with one purchase. Check out our most popular bundle here

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Tired of soggy towels?

Posted by Brianna Kilcullen on

Imagine getting out of a relaxing morning shower, only to find your towel still hasn’t dried from the morning before and is soggy and cold. Unfortunately, you probably don’t really have to imagine this (as this happens wayyy too often to people). 

A common complaints we found when doing research on what consumers wanted in eco-friendly and sustainable towels, we found these major main complaints that were not being addressed in the marketplace: 

  1. People hated soggy towels.
  2. People haaated towels that wouldn’t absorb the water on their skin quickly. 
  3. Soggy towels typically turn into stinky towels- and sometimes the musk just doesn’t leave. 

One of the reasons why we decided to incorporate hemp into our towels - other than the fact that they’re eco - friendly and sustainable- is because hemp’s molecular structure is hollow which allows water to pass through it and wick the water off your skin. This is what scientists call biostatic. All Anact towels are made with hemp (which is a biostatic material) which means that they dry faster and bacteria can’t get trapped. We can all finally say goodbye to smelly damp towels!  

Also, since we use an organic cotton and hemp blend, your towel will get softer with each wash (don’t worry it’s still super soft when you still get it in the mail!). Another reason we decided to work with hemp was because it is one of the most durable fabrics. Did you know the US Navy has been using rope made out of hemp for decades? Regardless of how many times you wash your Anact towel, it will only get softer and will last ages. 

Hemp towels (and our hemp + organic cotton blend Anact towels) have an amazing level of breathability, which is why they’re fast drying, but it also means bacteria and scents can’t live there. Hence, hemp as a fabric is an amazing option for towels and sheets. The fact that our Anact hemp towels are breathable also means these are a wonderful option for people who are looking for an anti-microbial and hypoallergenic option. You don’t have to worry about your towels making your face or body break out. 

If you’re looking for an environmentally friendly option for your new set of towels, a hemp and cotton blend is an awesome alternative to bamboo, pure organic cotton or recycled polyester.  

Check out our Anact towel bundle, that includes a hand towel, body towel and a wash towel by clicking the link here.

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Top 3 Reasons Why Hemp Towels Are Sustainable

Posted by Brianna Kilcullen on

When we were first starting Anact, we wanted to focus on a clear sustainable and eco-friendly option for our customers where they didn’t have to sacrifice quality for sustainability. We spent years combing the sustainable textile supply chain looking for the most sustainable options before custom designing a hemp and organic cotton blend. Here are 3 quick reasons why hemp is a sustainable fabric: 

  • Hemp production doesn’t use harmful insecticides or pesticides -  Hemp is one of the few plants that do not need any pesticides during the growing process because it grows like a weed and naturally repels insects. Oftentimes, people use pesticides to make sure their crops grow properly without bugs eating it up. Hemp naturally reduces pests, so there’s no need to ever use any chemical pesticides or other harmful substances to ensure that the plant grows. Also, hemp is really good for the soil that it grows in, since it returns 50-70% of the nutrients it takes from the soil. This is amazing since soil nutrient loss is a huge sustainability issue with crop growth. Hemp naturally gives back to the earth, which means it can be grown for long periods of time without the fear of the soil being destroyed in the long term. Want to learn more? A great film to learn more about the importance of the regenerative economy is Kiss the Ground.  
  • Hemp doesn’t use a lot of water to grow- Compared to other fabric plant options, hemp uses significantly less water than bamboo or other natural fiber options. We take water consumption super seriously here at Anact, and in fact, we’ve designed our hemp + organic cotton blend to save 526 days of water. We partnered with Greenstory, a third party sustainability data company, based out of Canada. Before we went into production, we ran a life cycle analysis (LCA) to measure the impact to ensure we were using the most sustainable option.
  • Hemp doesn’t use a lot of land to cultivate for fabric production- Unlike other natural fibers, farmers don’t need to have acres and acres of land to produce hemp. This means that land can be used for other important crops, such as food. This also means that the plot of land dedicated to hemp production can yield double the fabric yield compared to other plants used for fabric. 


If you’re looking for towels made from fibers that are sustainable for the long term, aren’t water guzzling and help promote soil health then hemp may be a great option. 

Interested in checking out our Anact starter towel bundle? Click the link here

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Top 5 things to look out for when looking to buy new eco-friendly towels

Posted by Brianna Kilcullen on

Buying a new set of towels may seem like it should be super straightforward. However, if you’re interested in using your money to vote for the world that you want to see then we don’t want to stand in your way. That’s why we have compiled the top 5 things to look for when you’re ready to buy your next set of towels!

  • Look for 100% natural and organic fiber towels: Natural and organic fiber towels are going to be the safest and most effective option for your next set of towels. Chemicals and extra processing that are included in other towels add layers onto the fabric so that it’s harder for the towel to dry out naturally. This results in the dreaded soggy towel phenomena. This actually, was a reason why here at Anact, we use an all natural hemp and organic cotton blend that is the perfect blend of both worlds. We focus on using all natural and organic fibers, without the layer of mystery chemicals, to ensure that your towel will stay long lasting and soggy free. 

  • Choose bath towels made with fabrics that are highly absorbent: You want a towel that is highly absorbent and soft. Even though most people would not consider hemp to be an especially soft fabric, we have created a perfect blend of soft organic cotton with the durable and eco friendly hemp. This results in a towel that is soft when you first receive it from us and only get softer with each wash. We designed this blend to be super absorbent and it also dries quickly so you won’t have a smelly cold or wet towel in the morning. 

  • If you’re prone to breakouts - look for a towel that is biostatic: This is something most people don’t think about when they first buy a face towel. I mean, it’s not very obvious that your face towel might be breaking you out. However, you won’t have to worry about this with a hemp + organic cotton blend since the fabric is naturally biostatic. Rest assured you can use it worry free and know that it isn’t giving you pimples! 

  • Make sure the company that makes them focuses on sustainability in their supply chain: If you want to support sustainable and eco friendly businesses with your next towel purchase, this helps show market demand for these products which encourages farmers and factories to continue to invest in plant based fibers. In this specific context, looking at different fabrics and their water consumption is key. Bamboo is a fabric that is commonly assumed to be eco-friendly, however it uses an immense amount of water to cultivate and transform into fabric. However, if you’re looking for a water saving alternative, our Anact hemp + organic cotton blend towels save on average 526 days of drinking water with each towel. 

  • Choose towels that are durableIf you invest your time and money to pick a good sustainable option for your next towel purchase, you for sure don’t want to have to replace your towels every year. Some towels are more durable than others, but here’s where picking your fabric blend is important. Here at Anact, we chose the perfect hemp + organic cotton blend because hemp is one of the most durable and sustainable fabrics on the market aaaand since it has that lush cotton blended in, it actually makes our towels softer with each wash. 

If you’re curious about our unique hemp and organic cotton blend towels, be sure to check out our towel bundle here. With a single purchase, you’ll have three beautiful and eco-friendly towels to try out. 

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